Bewley Homes are one of the south’s premier house builders, with a genuine concern to support local community initiatives. Together with heart rhythm charity the Arrhythmia Alliance, they were instrumental in getting defibrillators installed at the Madjeski Stadium, home to Reading Football Club. They needed a video to promote this.
From a creative brief put together by Carole Maxwell-Evans (working on behalf of Bewley), we devised this video, using a running narrative featuring a boy and his grandfather talking about the stadium and the need for the crowd to be safe. This narrative is intercut with pieces-to-camera from key people involved with the initiative, plus cutaways from a match day at the stadium. The result is a stylish video with a strong message.