DIY retailer B&Q wanted to showcase a new shopping experience in a select few of its largest stores. This experience meant greater emphasis on design and style with lots of soft furnishings and home products, reducing the amount of overhead racking to create a feeling of open space.

We were asked to create a video of this during the opening days of each of these stores to show to other B&Q colleagues. We used lots of crane shots to show the large open spaces and contrasted this with close-up shots with low depth of field to create the sense of intimacy with the products.